Basically, roasted matcha.

Hojicha is a Japanese green tea that is roasted at high temperatures, creating a warm, toasty flavor and naturally low caffeine content.

How it’s made

Starts from the same tea plant as matcha

• Leaves are roasted instead of shade-grown

• Then stone-ground into a powder or kept whole

Flavor Profile

Toasty & nutty, light caramel notes, smooth, mellow, no bitterness

Health Benefits

• Contains antioxidants

• Gentle on digestion

• Low caffeine supports relaxed energy

• 7–20mg caffeine

Matcha vs Hojicha

Both are finely ground green tea powders, but processed differently:

Matcha → shade-grown, not roasted

Hojicha → roasted, not shade-grown

Roasting changes both flavor and caffeine content

Since we are a mobile tea bar, we’re all around the greater Madison, WI area! You can find us at local events, businesses, and parks. Check out our calendar or social media for updates.

We do weddings, parties, business events and partnerships, and more! Fill out the contact form and so we can better understand your needs!

All our ingredients are sourced locally out of Wisconsin! Our teas are from Rishi Tea & Botanicals out of Milwaukee, WI and our coffee is roasted in Madison, WI at Just Coffee Co-op!

Rishi offers premium tea and botanicals imported directly from growers across the world and draw inspiration from ancient artisanal practices that use organic cultivation techniques as well as modern culinary innovation.

The matcha we use is from Kyushu Island, Japan. Kagoshima Prefecture is located at the southwest tip of Kyushu (the third largest island of Japan) and is largely mountainous and home to important lumber, fishing and agriculture industries. Much like the rest of Japan, this region has well manicured tea gardens with well-developed irrigation, and farmers follow strict growing procedures to produce this perfect tea bush shape and size.

Just Coffee Cooperative is a worker-owned, fair-trade, and organic coffee roasting cooperative in Madison, Wisconsin, dedicated to a model of commerce based on transparency, respect for labor, and environmental sustainability. In 2017, they became B-Corp certified which requires them to regularly validate their business practices in more than 200 specific areas including but not limited to, wages, benefits, governance, environmental impact and their relationships with suppliers, customers and community. You can literally trace the cup of coffee we sell you back to the very tree it was picked with their coffee tracker!